Located in the heart of Oklahoma City's historic Automobile Alley, The Little DPC reimagines healthcare by bringing back the warmth and familiarity of old-fashioned medicine. Inspired by the era of house calls and community-driven care, founders Jay and Danielle Vinnedge envisioned a clinic where patients aren’t just treated but genuinely known — even sharing stories over a beer after a visit.
 

My task was to craft a brand identity that would honor this nostalgic ethos while remaining modern and approachable. I drew inspiration from the clinic's charming, retro wallpaper and seamlessly wove its pattern into brand elements, creating a visual language that feels both inviting and authentic.
 

The result? A cohesive, vintage-inspired brand that stands out in a contemporary healthcare landscape — embodying a place where patients experience care that’s refreshingly personal and thoughtfully designed from start to finish.

Services
Branding, Logo Design, Business Card Design, Website Design, Exterior Signage, Social Media Support